The Best Marketing Tools for an Ecommerce Business

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One of the most critical areas of ensuring success for your business is to have the right marketing strategy. It will highlight how you will generate brand and product awareness. It clearly highlights all the tools you will use, financial implications, timelines, among others. Anyone who is operating on the online platform has several tools that can assist in marketing. There is a lot of emphasis with regards to SEO and the use of social media platforms. We will explore some of the tools available to you in our article below.

·        Hubspot

Hubspot has a lot of functionalities for anyone who is operating on the online platform. You get software that has many aspects, including sales, marketing, and customer service, among others. It is an excellent tool for generating leads and ultimately converting them into lifelong purchasing customers.

What makes Hubspot especially attractive is when you sign up, you will find a lot of free products. Such include emails, lead capture forms, help desk, and ticketing, among others. You also get some of the analytics you will need for your data collection. Other functions include scheduling sales meetings, tracking emails, and live chat with your online visitors.

You also get access to the free CRM tool, which will help you better handle your customers. You can also customize your CRM to your specifications without having to worry about the typical limitations that many other CRM tools in the market have.  You also have the option of integrating other products on to Hubspot, thus giving you more extensive functionality. You have a wide range of integrations you can include in Hubspot, including gravity Forms, Bigcommerce, Google Chrome, Dropbox, among others. It will blend in easily without you needing to modify any of the other applications in your ecosystem.

There are different subscription plans depending on what kind of functionality you are looking for. The options are Starter, Professional, and Enterprise. The prices range from $0 to slightly less than $4,500 per month for the most Premium package.

What you may not like about Hubspot CRM is that it does not allow for much scalability. Some of the features may lack the level of advancement that larger organizations need. Those with very complex sales processes may find that it lacks certain flexibility when trying to customize some of the features.

·        Buzzsumo

Buzzsumo is an excellent tool for any company that is looking for partnerships with influencers. Some companies have a challenge with identifying and reaching their target demographics. However, influencers have mastered the art and can, therefore, be an essential marketing component. You also get analytic features that will let you know what areas you need to monitor and improve upon any content you may be sharing. Other features you can maximize upon is the ability to know who is linking and sharing your content.

Buzzsumo provides you with a powerful search engine that will let you know what is happening on social media platforms. You also get fantastic insights into what your competitors are doing.

You have different packages that range from $39 to $499 per month.  You also get a free trial. During which you can decide whether it is a platform you want to work with.

You will not find anything much to dislike about the platform because it helps you with content marketing. Some people, however, find that the pricing is a bit high, and feel that they should offer customers more free features.

·        Proof

The main aim of proof is to display your social proof on your online platform in a convincing way. Setup is as easy; all you need to do is copy and paste the pixel onto your page. It will easily integrate with your site or CRM. Your customers will then get to see things such as reviews, video testimonials, social media posts, live visitor counts, among others.You get access to your visitor’s ID through the information, thus providing you with an excellent tool to collect relevant data for customer targeting.

You get three pricing options ranging from $29 to $129 per month. The pricing aspect is the major disadvantage of the platform because some feel that it is a bit too pricey.

·        Survey Anyplace

Survey any place that allows you to create your survey that is unique to your brand needs. The process is quick, and you get to employ the use of visuals if you so desire. It allows you to generate accurate data from your online visitors, thus enabling you to convert. It is fun to use, and the audiences get to engage with it through interactive quizzes.  It is mobile-friendly, thus allowing you to get faster feedback from your audiences.

Survey anyplace will cost you $25 per month per user, and you get a free trial period. It operates on different platforms, including Android, iOS, and cloud.  You get a lot of flexibility and support, which makes it a fantastic marketing tool.

What you may not like is that before you get the hang of it, you may have a few issues using it. Otherwise, it is a fantastic tool that seems to have a lot of excellent customer reviews.

E-commerce Platforms to create an Online Business

Conclusion

For your business to stand out, you need to have the right marketing strategy in place for your business idea. You will also need to have the right tools to help you with the process. We have looked at some of the best tools available in the market, and it is essential that you choose the one that suits your needs and pocket.  You will get those that are specific to a particular area, for example, social media monitoring. Others like Hubspot give you a wide range of functionality while allowing you to handle many aspects of your marketing from one platform. Whichever platform you go for should be easy to use and cost-effective. It must also easily integrate with the online platform so that it does not interfere with the smooth running of your day-to-day activities.

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