The right e-commerce platform is an essential component for the success of your business. You have so many options to choose from, and it can become a bit confusing, especially if you’re a beginner. We will explore some of the best e-commerce platforms you can consider for your home based business in our article below.
We will consider factors such as the ability to customize, cost implication, ease of set-up, ease of use, among others. You must, however, take the time to do your research because only you know what your business requires. Let’s get right into it.
Shopify has become very popular within the e-commerce sector. You get a hosted solution and a wide range of fantastic features. The platform is easy to use, and set up is quick. You may, however, need to learn the coding language liquid, which is unique to the Shopify platform. You get a wide range of extensions and can use them for various aspects of running a business. You will enjoy the marketing tools that will help you optimize your online store because of the SEO feature. Click here for more information.
You have access to a wide range of themes that are both paid and free. The use of the extensions is easy because all you need to do is download them and follow the prompts. There are so many apps on the app marketplace that will allow you to create an excellent, highly efficient website. Shopify has also managed to set itself apart because of customer service. You get 24/7 customer support, and you can reach them on telephone, email, or chat. You can also utilize some of their social media platforms to get in touch with the technical teams. If you are stuck, you can always look for support on the online forums or take advantage of one of their documentations.
Your customers get access to a wide number of payment options, but you will have to factor in a transaction cost. The amount you pay is a percentage of the transaction fee and depends on the plan you are on. You, however, have the option of using Shopify payments, which is free.
You also get access to multiple channels because you can integrate your online store with platforms such as Amazon, eBay, Etsy, and Facebook, among others. You get different subscription packages, and the more expensive, the better the features. The packages range from $9 to $299 per month. If you are just starting, consider the use of Shopify Lite because it is cheap, and you still get access to a wide range of functionalities.
Enterprise clients have the Shopify Plus, which may cost you over $1000 per month. For more pricing information, you may have to contact them directly. The other costs you may need to factor in are related to the different extensions. As we have already indicated above, while some are free, others have a monthly cost. Just be careful about what you download and only pick what you really need.
What you may not like about Shopify is that if you do not keep a close watch on what you download the running cost may be very high. The other disadvantages are the liquid language, which may require some getting used to, and the third party transaction fees.
Bigcommerce is an excellent SaaS platform for a small business. You can compare Bigcommerce to Shopify because you will find a certain similarity in their features. What you will enjoy are the store management capabilities. Several elements will help with the running of your store. You can run promotions, stock unlimited products, handle promotions, discounts, coupons, returns, among others.
You also get to enjoy a very flexible shipping option that has rate calculations and live quotes. You also get to access multiple channels from which you can sell. You can do this by integrating your online store with platforms such as eBay, Amazon, and your social media networks. Marketing is made easy with the use of some of the tools. It is, therefore, a fantastic option for a small business.
You can customize your online store as you wish using multiple APIs. You also get access to very many extensions that can support different processes. Use the apps to help with product promotions, marketing, and automation, among others.
Your customers get access to a wide range of payment options, and best of all, you do not pay any transaction fee.
You get different subscription packages in the range of $29 to $249 per month. They also have the Enterprise subscription package that is a custom pricing option. You will have to call in, describe what you need, and then they will come up with the products for you, and price it accordingly. You have a 15 day trial period to decide if it is the best platform for you.
What you may not like about Bigcommerce is the template offering. You only get access to 7 free ones. You can buy more premium ones, but they can be a bit expensive. Some people also find it challenging to customize certain aspects of their store because it may not be very easy to use. If you want a platform with the POS feature, you will not find it on Bigcommerce. The more advanced features you may need that are essential to running your store like the abandoned cart saver are also a bit pricey.
We have looked at two popular e-commerce platforms in our article above. Shopify and Bigcommerce both have fantastic features that will help with the running of your online store. They have different subscription plans that you can opt for. Like anything else, what you pay for is what you get. If you want more advanced functionality, you may need more advanced packages. It is not for us to say which the better platform is. The one you choose will depend on what you are looking for. Do your research, read customer reviews, and then make the decision.
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