Creating Brand and product awareness is an essential component for anyone who is operating on the online platform. There is a lot of competition, and you need to find a way to stand out. Even if you have a niche product, you still need to create awareness for it, so that you have the right people coming to your online platform. There are many tools available online, and we will explore the ones you may want to consider for your business. You must do your research well so that you fully understand the different tools before you use them.
Let’s check out some of the best tools available for your online marketing efforts.
· Google Analytics
Google Analytics is free and is one of the best tools you must have as part of your marketing strategy. Installing it is very simple because all you need to do is add the relevant code to your website. You then get a lot of insights into what is going on on your website. Some of the functions you have access to include the ability to create custom reports and access to real-time data. You also get to understand the source of your traffic and rank your pages according to popularity. You also get the opportunity to trump campaign, export your data to excel, and, most importantly, you can integrate it with other tools.
Knowing what your visitors do once they come to your page is essential for anyone who has an online store. You would especially want to know what kind of content they interact with the most. It would also help to know why they may leave yourwebsite without purchasing anything. And that is why you need to install Google Analytics to measure the performance of your website.
What you may not like about Google Analytics is that for beginners, it can be a bit tricky to use. You have to take the time to understand the platform entirely. It also does not have a very friendly user interface. It has multiple dashboards, user views, metrics, and settings. It can, therefore, be very overwhelming, but you should take the time to understand it so that you can benefit from all it has to offer.
If you are a more advanced user, you can sign up for the premium version, but the price point is very high and may be out of reach for most users.
Kissmetrics is a business intelligence platform that will allow you to enhance and monitor the different metrics for your business. You then use the information you receive to come up with actionable insights, such as effective marketing strategies. You can also use it to improve upon what you are currently doing so that you optimize your conversion rates. You get a lot of customer data, and the integrations are easy to use. It places a lot of emphasis on the people aspect of a business, and will, therefore, help you understand your customers better. You get constant updates, and you can compare the different metrics so that you know how your company is faring on with regard to certain aspects. It uses in-depth tracking so that the insights come from your customers. Once you transact with a particular customer, Kissmetrics will keep the customer information, thus giving you better leads generation tools.
You get several integrations that will help you run your business better. Some of these include Shopify, Optimize, Marketo, WordPress, MailChimp, Magento, among others. You have three subscription plans.The Growth Plan comes in at $500 per month. Power is $850 a month, while Enterprise is a custom package, and you will have to contact the vendor for more information on the cost.
What you may not like is that if you are a small business and are just starting, the cost may be too much for you. It can also be overwhelming, especially if you have large websites.
Followerwonk is a fantastic tool for those who have a good understanding of the power of social media marketing. It requires that you have a strategy in place so that you utilize its ability to help you improve your marketing strategy. Unfortunately, it is only applicable to Twitter, and you will, therefore, not enjoy its benefits on the other platforms. You, however, get fantastic insights through the analytics and use of social group tools for Twitter. You get to connect with influencers, compare accounts, and search Twitter BIOS, which continues to improve brand awareness.
The analytics will help you to get your audience through location, the people they follow when they tweet, among others. You get to develop better relationships, and can, therefore, work on ways of improving your engagement. You also gain valuable insights into what the competitors are doing so that you see how you can relate better with your audiences while doing it differently from the competition.
What you may not like is the fact that you can only use it on Twitter. Its product offering is also not very new, and you will find most of what it offers in other tools. There are also API limits that are set by Twitter, and you can, therefore, only analyze accounts with less than 25,000 followers. You also have a limit on the number of searches you can do, which is 50 searches, 20 comparisons, and 20 analysis per day. The results will only show 100 results per search. For a small business, this information is sufficient to give you the data you require to do your analysis.
There you have it, some fantastic tools you can use to market your online business. However, remember no matter how excellent the marketing tool is, without a proper strategy you will go nowhere. So if you need to go back to the drawing table and that is what you must do. Everything you do must have a guide, which is in the form of your marketing strategy.
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